A widespread business school

The book describes all the steps of an integrated civic and economic development project still in progress (“A widespread business school” www.scuoladimpresadiffusa.it) aimed at spreading a business culture in some areas to improve competitiveness and increase employment levels. A broad, deep, uncoded (but ruled) project that is constantly evolving, by multiplying and disseminating the training matrix, which has been identified and arranged for the role. A revolution, which has no geographical, sector and competence boundaries but a unique goal: trying to civilize the South of Italy with bottom-up policies. All the actors involved in this educational civic action are aware that the return on individual investment is given by improving the community public life. A varied network of people (entrepreneurs, managers, cooperators, public executives, young people, etc.) that, over time, has swelled like a river in flood and, overflowing, daily settles knowledge and experience over the surrounding territory. To sum up, a circular, open and inclusive economy is born.