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EBOOK - pdf
How to shape the competitive advantage of firms in unpredictable contexts
Protezione:
Adobe DRM
€ 18,99
Dettagli
| FORMATO | |
| EDITORE | Franco Angeli Edizioni |
| EAN | 9788835152590 |
| ANNO PUBBLICAZIONE | 2023 |
| CATEGORIA |
Economia |
| LINGUA | eng |
Dispositivi supportati
Computer
E-Readers
iPhone/iPad
Androids
Kindle
Kobo
Descrizione
Building on a theoretical and empirical analysis intersecting organizational capabilities and marketing capabilities, the aim of this book is to illustrate how to nurture agile marketing capabilities in organizations to enhance their ability to create greater customer value in fast-changing business environments, stimulating scholars for future research in this field.