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Strategic management of technological innovation
€ 57,40
Dettagli
| FORMATO | Brossura |
| EDITORE | McGraw-Hill Education |
| EAN | 9781265073350 |
| ANNO PUBBLICAZIONE | 2022 |
| CATEGORIA |
Economia, finanza e marketing Industria |
| LINGUA | eng |
Descrizione
Melissa Schilling's Strategic Management of Technological Innovation is the #1 innovation strategy text in the world. It approaches the subject of innovation management as a strategic process and is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation.